| |||||||||||||||
For this issue of the Marketing Minute, we interview our strategic partner Frances Schlosstein, president of the TBLS Group.
A company that works proactively and strategically to become more sustainable has the opportunity to engage many different stakeholders with positive messages. For example, energy reduction saves money and reduces a company's carbon footprint. Greening of the supply chain means that natural resources used for making products are being judiciously used with measurable improvement in environmental impact. Meeting or even exceeding EPA and SEC regulations and using certified eco-friendly products are all part of a the sustainability story.
All these initiatives offer opportunities for companies to demonstrate good citizenship on local and global levels. The challenge is communicating about these initiatives in a way that enhances brand and builds stakeholder trust.
If your sustainability program is substantial and genuine it can provide a competitive edge and help strengthen brand and positioning. If not, identify the sustainability initiatives that will bring the highest return for the company and brand.
If you need assistance with these steps, the TBLS Group offers the assessment and metrics to develop your baseline. We offer creative and tactical support so that your sustainability reporting will have high impact and resounds positively with your different stakeholders.
*Study conducted by A. T. Kearney, 2008
----------------------------------------------------------------------------------
FACT OF THE MONTH
There are 18 different animal shapes in the Animal Crackers cookie zoo.
----------------------------------------------------------------------------------
DID YOU KNOW?
LevinsonBlock develops direct mail campaigns, both print and online. For example, we are currently working with Hospital for Special Surgery on several direct mail projects in partnership with Mistina Picciano of Market it Write.
Yes, we do websites! For more information about copywriting, branding and logo design, website usability, direct mail, or print design, call or email me: