Services

Please visit our portfolio section, or contact us here for samples of our work.

Branding

Effective branding is emotional:
it is your audience's gut feeling about your organization. Our branding process is the same one used by the big agencies.

Research and Analysis

Direct research, including in-depth interviews with your organization's stakeholders, to uncover your organization's branding DNA, how your organization is perceived by key target segments, and how you compare to competitors.

Implementation Strategy

The application of the brand analysis, including targets and budgets. We can also manage the brand roll-out for you. To ensure the consistent and effective delivery of key messages, we offer workshops for principals and staff members.

We develop logo designs and visual standards, as well as tag lines, elevator speeches, and names for companies, products, services and initiatives.

Marketing and Communications Strategy

Here's how we keep your marketing powerful and on-target:

Internal and External Audits

Category trends, competitive moves and new opportunities are evaluated. SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis.

Marketing Strategy

Development and implementation of your marketing plan. Audience targeting, selection of communication channels, and budgeting. As your marketing plan is implemented, we evaluate its impact and effectiveness.

Graphic Design

Logo Design

We interpret brand strategy to create visual brands that have impact and last for years.

Print

Years of experience in all print communication, including annual reports, brochures, capital campaigns, direct mail, event publicity, and periodical design. We partner with printers to maximize client budgets. Our goal is to create an effective, memorable and surprising document.

Websites

Development

We create new and renovate older websites. We find strategies to monetize and/or better use your existing website, including information architecture and usability testing. Our programming capabilities include full content management systems based on a completely scalable, open source language. Our programmers are all located in the USA and Canada.

Search Engine Optimization

SEO services include: keyword/key phrase research, implementation, SEO submission and Google Analytics installation.

Traffic Analysis

Metrics determine how well site visitors are using the website. We can analyze traffic statistics, individual user tracking and user survey responses.

Social Media Integration

Audit and Research

Analysis of which social media sites and strategies work best with your branding, resources and goals, as well as research into where your prospects spend their online time and what your competitors are doing in the social media world.

Planning

We help you set objectives for social media (web traffic, Facebook activity, blog readership and response). Before we recommend a plan, we make sure it fits your time and capacity. We help develop expert content for your target audience, and identify channels and promotional opportunities (ads, blogs, website postings, Facebook pages).

Implementation

We publish content and measure the ongoing results.

Copywriting and Public Relations

Compelling words + powerful design = more than the sum of its parts. What you say and how you say it are equally important. Here's how we help you get the (right) word out:

Marketing Content

Communicating your marketing position and brand requires provocative, on-target copywriting, whether the media is an annual report, a brochure, a newsletter, direct mail or other written communication.

Direct Mail Strategies

The classic, proven formula for direct mail response includes three elements: the right mailing list(s), the strongest offer and a well written and well-designed package. We provide all of that expertise, as well as pre- and post-mailing emails, and landing pages to boost results.

Editorial

Newsletters and authored articles for both general and trade publications, as well as copy editing/rewriting and writing for blogs.

Public Relations

Targeted media lists, compelling press releases and follow-up.