Donor Brochure

Client:

Alliance for Lupus Research Donor Brochure

Objectives:

Create a brochure for potential donors and volunteers that creates excitement about the ALR mission and achievements. Brochure must be economical to print and incorporate a response envelope.

Our Solution:

We used direct testimonial quotes from stakeholders and an image mix of scientists and volunteers to create a motivating piece. The built in donation envelope was designed as a bangtail -- a flip-up tear-off form that inserts into a built-in envelope. This solution was both interactive for the donor and low-cost to produce.

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